The staff at Lambeth Walk Medical Practice in London
Be proud of taking part in Jeans for Genes Day. Let your local media, your community and your customers know what you're doing.
You can spread the word throughout your organisation and to your community with our free online resources.
Internal communication is a great place to start.
We've got a template email to colleagues that will tell them all about Jeans for Genes Day.
Edit the text and add in your own information, and don't forget to remind everyone to bring in their £2.
We've created a template press release for you. Tailor it to your organisation with the hints and tips below.
Remember, we're here to help you. You can call us on 020 7199 3300.
Be a media star
It's easy to let your local media know what you're doing for Jeans for Genes Day.
If you want to write your own press release, here are some tips to help you:
- Keep it short and snappy – say exactly what you’ll be doing, where and when.
- Give it a bold headline such as: ‘Staff at Taylors go for fundraising record on Jeans for Genes Day, Friday 5th October 2012.’
- Include a quote from someone at your organisation explaining why you're taking part in the Day.
- Invite a reporter and a photographer to a colourful and fun photo call.
- Include the name of the person the media should contact at your organisation and a telephone number. Make sure that person is available to talk to on the Day.
- Send your press release by email or by post to the news editor of your local paper or the reporter who covers stories in your area. If you're going to contact your local radio station, make sure one of your staff is a good talker.
- Send out the press release seven days before your event. Ring round the day before to remind them what you're doing.
- Don't be disappointed if no-one comes to see you on the Day. Newsrooms are very busy but the more interesting your event, the more chance you have that it's you they'll come to see.