Burlington Danes Academy, London
Taking part in Jeans for Genes Day is something to be proud of.
Let your local media and your community know what you're doing.
You can spread the word throughout the school and to your community with our free online resources.
Download and print off our template letter to parents that will tell them all about
Jeans for Genes Day.
You can edit the letter and add in your own
information and the school's details.
It also helps to remind parents
and carers to give the children a £1 to bring in.
Remember, we're here to help you. You can call us on 020 7199 3300.
Be a media star
Let your local media know what you're doing for Jeans for Genes Day. You can download our press release template or you can write your own.
Here are some tips to help you:
- Keep it short and snappy – say exactly what you’ll be doing, where and when.
- Give it a bold headline such as: ‘Teachers become Take That in fundraising concert on Jeans for Genes Day, Friday 5th October 2012.’
- Include a quote from someone at your school explaining why you're taking part in the Day.
- Invite a reporter and a photographer to a colourful and fun photo call. For example, the teachers performing as Take That.
- Include
the name of the person the media should contact at your school and a
telephone number. Make sure that person is available to talk to on the
Day.
- Send your press release by email or by post to the
news editor of your local paper or the reporter who covers stories in
your area. If you're going to contact your local radio station, make
sure one of your staff is a good talker.
- Send out the press release seven days before your event. Ring round the day before to remind them what you're doing.
- Don't
be disappointed if no-one comes to see you on the Day. Newsrooms are
very busy but the more interesting your event, the more chance you have
that it's you they'll come to see you.